SpiritShop
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SpiritShop · Specialist platform

The e-commerce platform built for the automotive sector.

Tires are our DNA. Auto parts, motorcycle parts and heavy-duty are our turf. The only platform built for those who sell automotive in Brazil and across LATAM.

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Since 2015automotive specialist
LATAMBrazil, Argentina and Chile
SpiritShop · automotive platform SpiritShop automotive operation

Segments served

Tires Auto parts Motorcycle Heavy-duty

Presence

LATAM

Brazil Argentina Chile
SpiritCorp · Enterprise projects

For industry and mid-to-large-scale operations.

Complex projects with native integration to SAP, Totvs, Salesforce and Oracle. SpiritShop's enterprise layer for those who need scale, governance and tailored operations.

Discover SpiritCorp
Enterpriseintegrations
Tailoredprojects
SpiritCorp enterprise corporate environment

SpiritCorp

SpiritShop's enterprise layer for industry and large-scale projects.

IntegrationGovernanceScale
Case study · Bridgestone LATAM

The global leader chose SpiritShop for its Latin America operation.

A modern, agile channel for B2B customers and distributors, live in Chile, Argentina and Brazil. A solution that stands out for its design, flexibility and performance.

Explore the case study
B2Band distributors
LATAMChile · Argentina · Brazil
Bridgestone · active case study Bridgestone operation

Brands operating on SpiritShop

Bridgestone
Firestone
PneusAqui
Tratoraço
BanaPneus
ValeCross
Jarva
Consagra
Forza J.Malucelli
Dubstore

Automotive specialists

Since 2015 building
the platform the sector needs.

We're not a generic e-commerce that tried to become a specialist. SpiritShop was born inside the automotive sector — and every module, feature and integration was built alongside the people who actually sell in it.
01

The best modules in the sector

Vehicle search, technical catalog, installation scheduling, multi-supplier. Every piece designed for the way automotive sells.

02

Features only sector insiders think of

Compatibility cross-referencing, VIN search, retreading, ready-made kits, B2B contracts with credit. Details the end customer notices.

03

Integrations that are already ready

ERP, marketplaces, heavy-freight, payments, BI. Real connectors with automotive players — none of the "integrates with anything" on paper.

04

Since 2015
in automotive

Over a decade solving what the sector needs, with the leading brands in Brazil and across LATAM running on the platform every day.

Since 2015

in automotive

+100

B2B and B2C clients

+R$1bi

transacted per year

100%

automotive specialists

E-commerce Formats

A format
for every ambition.

From direct sales to a corporate portal — pick how you want to sell and SpiritShop brings the architecture ready, with business rules, governance and integration.
Our focus
B2B 01 / 04

Corporate portal

Automotive distributors, workshops and resellers with pricing policies, invoicing, credit and native ERP integration.

Minimum order Multi-level approval Native ERP
B2C 02 / 04

Direct to consumer

High-volume B2C storefronts with vehicle search, installation scheduling and a technical catalog the customer understands.

High volume Multi-domain Performance
B2C2B 03 / 04

Hybrid model

Automotive manufacturers selling direct and through resellers on the same platform, with separate governance for channel and pricing.

Reseller D2C Pricing policy
MKT 04 / 04

Multi-store & Marketplace

Automotive brands and chains with multiple stores under a single governance, with sellers, distributors and unified inventory.

Multi-store Sellers Governance

Integrations

We don't build plugins.
We build ecosystems.

While other platforms offer generic off-the-shelf integration, SpiritShop truly connects with the systems your operation already runs. ERP, CRM, payments, shipping, tax and BI, integrated in a native and tailored way for each client.

Explore our integration architecture

Real integration — your systems talking in real time, with no patches or off-the-shelf plugins.

Built to measure — we connect with what your operation already runs, from the ERP to the payment gateway.

Ready for LATAM — payment methods and tax rules for each country already solved.

SpiritShop CORE
ERP
CRM
Payments
Carriers
WMS & Logistics
BI & Reports
Marketplaces
Tax

Features

Everything your operation needs,truly connected.

Solutions built to solve the real problems of those selling online at scale — no improvising, no off-the-shelf plugins, no surprises on the roadmap.

ERP Integrations

  • Native connection with the market's leading ERPs.
  • Inventory, pricing and orders kept in sync.
  • Tailored integration for each client.

Payments

  • Multiple methods and gateways in a single checkout.
  • Pix, card, boleto and installments.
  • Smart routing to reduce failures.

Shipping

  • Real-time quotes across multiple carriers.
  • Rules by region and product type.
  • Tracking integrated with the order.

Marketplace

  • Unified catalog, pricing and inventory.
  • Connection with the leading marketplaces.
  • Everything managed from a single back office.

SEO

  • Technical architecture optimized to rank.
  • Elite performance and Core Web Vitals.
  • Structure ready to scale.

Reports and Dashboards

  • Real-time sales overview.
  • Metrics by channel, product and customer.
  • Data exportable to BI.

Automotive segments

Automotive is all we do. Tires are our DNA.

SpiritShop is the only e-commerce platform exclusively specialized in LATAM's automotive sector. Every vertical runs on its own logic — vehicle search, technical fitment, installation scheduling, multi-supplier. We've already solved it all.

01 / 04 · Our DNA · Tires & AutoCenters

Tires & AutoCenters.

SpiritShop was born selling tires. Since 2015 we've run one of the country's largest B2C tire portals and its partner AutoCenter network. Vehicle search, sizing, multi-supplier inventory, installation scheduling — nobody does it like we do.

PneuFree Tratoraço PneusAqui

Vehicle / size search

Finds the right tire by model, year and rim size.

Multi-supplier inventory

Aggregates distributor stock in real time.

Installation scheduling

A network of partner workshops and auto centers.

Manufacturer, reseller and retail

B2B + B2C + B2C2B in the same back office.

02 / 04 · Auto Parts vertical

Auto Parts.

OE, OEM and aftermarket catalog with vehicle fitment. Reference cross-referencing, equivalence across manufacturers and VIN search. Everything the right part demands — so the customer never buys wrong.

VIN fitment Cross-reference OE · OEM · Aftermarket

VIN / plate search

Identifies compatible parts from the vehicle's record.

Cross-reference

Equivalent codes across manufacturers.

Rich technical catalog

Specs, dimensions and application by SKU.

Distributor & workshop

Price lists by channel, with terms and credit.

03 / 04 · Motorcycling vertical

Motorcycles & Accessories.

Motorcycle tires, helmets, technical apparel, maintenance parts. A catalog with Contran homologation, Inmetro certification and search by motorcycle model — from the urban scooter to the track sportbike.

Motorcycle tires Technical apparel Homologated helmet

Search by motorcycle model

Fitment by displacement, year and version.

Contran homologation

Filters by certification and Inmetro seal.

Apparel with size grid

Size, color and protection (CE Level 1/2).

Warranty & after-sales

RMA, defect returns and service network.

04 / 04 · Heavy-Duty & Agro

Heavy-Duty & Agro.

Trucks, buses, tractors and off-highway machinery. Retreading, recapping, corporate fleets, carrier contracts. Heavy B2B with minimum orders, credit and specialized logistics.

Tratoraço Corporate fleet Retreading

Fleet catalog

Trucks, buses, tractors and heavy machinery.

Contract & credit

Orders by tax ID, terms, invoicing and limits.

Retreading & reconditioning

A service integrated with the catalog and scheduling.

Heavy delivery

Dedicated freight by tonnage and unloading site.

Case studies

Who trusts
SpiritShop.

3

countries served
Chile, Argentina, Brazil

B2B

and
distributors

3

native
languages

Multi-country

unified
operation

A modern, agile channel for B2B customers and distributors, live in Chile, Argentina and Brazil. A platform that stands out for its design, flexibility and performance, shaped to fit the brand's operation across three countries.

Global scale

A platform ready for the world.

3 native languages

Portuguese, Spanish and English, with no automatic translation layer.

Local gateways

Each country's payment methods natively integrated.

Tax compliance

Tax rules and invoice compliance adapted to each country.

Global support

A team experienced in international operations and per-country onboarding, anywhere in the world.

Native AI

Intelligence built for automotive.

SpiritShop is bringing AI to the heart of the automotive operation: a catalog copilot, vehicle search that understands natural language, recommendation by model and smart pricing. Running inside the platform, with your data and under your governance.

Copilot

Actions in natural language

Vehicle search

Understands intent

Smart pricing

Margin & elasticity

Content generation

Brand voice, 4 languages

See AI in action
LGPD compliant
AI Core
Copilot Search Pricing Recommendation Anti-fraud

Blog & News

What's happening
at SpiritShop.

SpiritShop Newsletter

One read a month. Zero noise.

B2B e-commerce trends, integration stories and the behind-the-scenes of LATAM operations — straight to your inbox.

FAQ

Frequently
Asked Questions

The most common questions from those evaluating a platform switch or starting to sell in digital automotive. Didn't find yours? Talk to a specialist.

What is SpiritShop and who is it for?

SpiritShop is the only e-commerce platform exclusively specialized in the automotive sector in Latin America. It serves stores selling tires, auto parts, motorcycle parts, lubricants, automotive detailing and heavy-duty, both in high-volume B2C operations and in B2B channels for industry, distributors and resellers.

Since 2015 the platform has powered some of Brazil's largest tire and auto parts portals, with benchmark clients in the sector.

Does the platform work for B2B, B2C or both?

Both — and also hybrid B2C2B. You can run B2C (end consumer), B2B (industry/distributor/reseller) or a model where the same brand sells direct and through resellers in the same catalog, with separate channel governance, pricing policies, minimum orders, multi-level approval and credit.

The platform also supports multi-store and marketplace with a unified back office.

Is there vehicle search (make, model and year)?

Yes. Vehicle search is native and was built specifically for automotive: the customer selects make, model, version and year (or enters the plate/VIN) and the catalog cross-references compatibility automatically — tires by size and application, auto parts by OE/OEM and equivalence, and heavy-duty by technical application.

This cross-referencing is what reduces returns from incompatibility and increases the conversion rate.

How long does it take to launch a store?

The timeline varies with catalog complexity, SKU volume and ERP integrations. High-volume B2C operations with ERP integration take longer to deploy; smaller stores go live faster. Every project has dedicated support from go-live through stabilization.

Does SpiritShop integrate with my ERP?

Yes. The platform integrates natively with the market's leading ERPs and offers an open API for custom integrations with legacy systems. We sync inventory, pricing, orders, invoice compliance, delivery status and B2B customer records, tailored to each operation.

How does tire installation scheduling work?

The end customer can choose home delivery or buy with installation included, selecting a partner AutoCenter near their location and booking a date and time directly at checkout. We generate the service order, manage the payout to the installer and send reminders by email and WhatsApp.

It's the module that sets SpiritShop apart most from generalist platforms.

Does the platform serve other Latin American countries?

Yes. SpiritShop operates in three Latin American countries (Brazil, Argentina and Chile), with multi-language (Portuguese, Spanish and English), multi-currency, local tax rules and regional payment methods. Global brands use the platform to operate simultaneously across different LATAM markets.

What is the commercial model and support like?

We work with a monthly plan fee plus a variable component based on the size of the operation, negotiated case by case. Every client gets human support, with an SLA during business hours. Enterprise accounts have dedicated service and a direct line to the technical team.

No generic chatbot and no lost tickets — we speak the language of people who sell automotive.

How do I migrate from my current platform to SpiritShop?

Migration is led by our implementation team, with a playbook validated across more than 100 projects. We import the catalog, customer base and order history, and redirect old URLs while preserving SEO. The operation runs in parallel during the transition, for zero revenue downtime. We have migration experience from the market's leading platforms and from proprietary systems.

Is SpiritShop suitable for a tire store?

Yes, and that's exactly where it was born. Tires are SpiritShop's DNA: vehicle and size search, technical catalog, multi-supplier inventory and installation scheduling at partner AutoCenters. It's the platform for those who sell tires, from the end consumer to the industry.

Which sector is SpiritShop specialized in?

SpiritShop is specialized in the automotive sector: tires, auto parts, motorcycle parts, lubricants, automotive detailing and heavy-duty. It's not a generic platform adapted for automotive — it was built inside the sector, with the logic it demands, such as vehicle fitment, installation scheduling and multi-supplier operations.

How is SpiritShop different from generic platforms?

Generic platforms serve any segment and treat automotive as just another one. SpiritShop is built exclusively for automotive, so features like vehicle search, technical fitment, installation scheduling and B2B/B2C channel governance come ready out of the box and designed for the sector, with no need for plugins or workarounds.

A conversation, not a script

Ready to talk
about your operation?

Book a conversation with a specialist. No generic script — we understand your business first, then we talk platform.

Where we are

R. Mateus Leme, 1970
São Francisco · Curitiba · PR
80530-010

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